T.I.G.E.R. Targeting is the engine behind everything we do at Tiger Direct Mail. It’s not just a clever acronym. It’s a proven, data-driven system that puts your message in front of the people most likely to buy. While traditional direct mail casts a wide net, T.I.G.E.R. works like a sniper, zeroing in on high-intent consumers using real behavioral signals and dozens of precision filters.
This isn’t about guesswork. It’s about sending the right postcard to the right person at the right time, every time.
Here’s what T.I.G.E.R. stands for:
If you want results, not reach, this is how you get them.
Traditional direct mail reaches a broad audience. T.I.G.E.R. Targeting uses real purchase intent signals and layered data filters to deliver direct mail to the right people, at the right time, with the right message. The result? More precision. More ROI. Less waste.
Our data isn’t random; it’s real-time buyer behavior matched to real households.
You’re mailing to people who are actually looking for what you sell—this week.
Leverage tested creative, optimized timing, and response tracking in every drop.
You tell us your ideal customer, and we help refine it using 40+ filters like income, credit, home type, marital status, and search activity.
We pull recent behavior data to pinpoint households most likely to buy, then prep your campaign.
Your mailers hit the homes of high-intent prospects in 5–7 days, fast enough to catch them while they’re still searching.
Mail is printed and shipped within days, landing in the hands of people actively looking for what you offer.
| Feature | T.I.G.E.R. Targeting | Competitors |
|---|---|---|
Built on real-time buyer intent |
Uses behavioral data from recent searches |
Static or broad demographic lists |
Hyper-specific filters (income, credit, home value, etc.) |
Dozens of smart targeting layers |
Limited or no targeting granularity |
No forms or opt-ins needed |
Reach buyers who never filled anything out |
Requires site traffic or email opt-ins |
Delivers postcards within days of interest |
Speed-to-mailbox: ~7 days from buyer signal |
Delayed or fixed mailing schedules |
Bypasses digital ad blockers + fatigue |
No cookies, no banners, just the mailbox |
Stuck in crowded online ad space |
Trackable campaign performance |
Response-driven optimization |
Harder to measure or adapt |
Tennessee Standard Plumbing aimed to generate more leads and consistently reach local homeowners. They partnered with Tiger Direct Mail to develop a targeted marketing solution.
We implemented a combined Every Door Direct Mail (EDDM) and Customer Retargeting Direct Mail (CRDM) campaign. By strategically targeting neighborhoods and reconnecting with past customers, the campaign effectively boosted engagement.
Consistent direct mail efforts throughout the year significantly contributed to Tennessee Standard Plumbing’s continued growth, reinforcing their reputation as a trusted local provider.
Our direct mail strategy led to a noticeable increase in leads starting in Q2, precisely when the campaign began. After increasing the direct mail budget in Q3, lead volume surged significantly and remained strong through Q4.
(Accompanying visual: A clear, simple chart highlighting the quarterly lead volume with notable upticks in Q2 and substantial growth from Q3 onward.)
Strengthen client credibility by tying their outcomes to relatable scenarios.
We’ve been working with Tiger Direct Mail for a few months now, and the results speak for themselves. Their team really understands direct mail marketing and knows how to target the right audience. Our campaigns have seen a significant increase in engagement, and we couldn’t be happier with their service.
Tiger Direct Mail made the process of launching our direct mail campaign easy and stress-free. From strategy to design to distribution, they handled it all. We’ve definitely seen an uptick in leads and conversions since we started working with them.
We’ve tried several direct mail services in the past, but none have delivered results like Tiger Direct. Their team took the time to understand our business and created a custom campaign that’s been a game changer. Highly recommend them for anyone looking to grow their customer base!
Working with them was a fantastic experience. The quality of their print materials is top-notch, and their ability to target the right demographic has made a noticeable impact on our sales. The ROI from our direct mail efforts has been great. Definitely worth the investment.
We’ve seen a massive boost in engagement thanks to Tiger Direct Mail’s targeted campaigns. Their attention to detail, creative approach, and data-driven strategy made all the difference. They’ve become a key partner in our marketing efforts.
They have transformed the way we approach our direct mail campaigns. They offer personalized service and insightful recommendations that make our marketing more effective. We’re seeing more leads, better customer retention, and an overall higher conversion rate. Couldn’t ask for more!
T.I.G.E.R. isn’t just another mailing list; it’s a targeting engine that finds real buyers, filters by dozens of data points, and sends them personalized mail just days after they show purchase intent.
It’s like IMDB for direct mail, except the data’s about your perfect customers, not movies.
Forget cold leads. Forget wasted mailers. With TIGER, you’re sending high-performing campaigns to people who already want what you’re selling.
Tiger Direct Mail uses our proprietary T.I.G.E.R. Targeting system to identify real buyers based on recent search behavior. We filter by key data like income, home type, credit score, and lifestyle to pinpoint the exact households most likely to respond, then we mail them a personalized offer within days.
Yes. In addition to intent-based targeting campaigns, we also offer more traditional options like Every Door Direct Mail (EDDM) and customer re-engagement campaigns. Whether you want to hit a specific ZIP code or reconnect with past buyers, we tailor your campaign to your goals and budget.
Absolutely. T.I.G.E.R. Targeting uses ethically sourced data that complies with all relevant privacy laws and marketing regulations. Our process is designed to be fully legal, secure, and respectful of consumer data.
No action required. We don’t rely on form fills, email opt-ins, or button clicks. T.I.G.E.R. Targeting uses verified third-party data and behavior patterns, not invasive tracking or passive capture, to determine mailing lists. It’s smarter, more ethical, and more effective.
Digital ads can be blocked, ignored, or forgotten. T.I.G.E.R. delivers a physical, personalized postcard into the hands of someone already showing buying intent. It’s a tangible touchpoint that stands out and often converts 3–5x better than online retargeting.
Your mailers are typically delivered within 5–7 days of when a prospect shows interest. This fast turnaround ensures your offer arrives while the buying intent is still fresh, making it far more likely to convert.
We specialize in high-impact, professionally designed postcards. Each piece is crafted to grab attention, communicate your offer clearly, and drive action. Whether you’re promoting a sale, introducing your brand, or reactivating past customers, our postcards are built to convert.
Yes! Our dashboard provides insights into who has received mail, allowing you to track engagement, optimize your campaigns, and measure performance.
Tiger Direct Mail works well for e-commerce, real estate, automotive sales, home services, healthcare, and more. If your business relies on converting website visitors into customers, this solution is for you!
Pricing depends on the volume of website visitors and mail pieces sent. Contact us for a customized quote that fits your business needs.
It’s easy! Click “Sign Up For Free” to create an account and see how Tiger Direct Mail can help you convert lost visitors into paying customers.
